Choosing the right website template
- Small business, agency or consultant: the Northwind Business Website Template is a complete one-page site with services, process, testimonials, pricing, FAQ and a contact form.
- App, SaaS or product launch: the Launchpad SaaS Landing Page includes a pricing toggle and a clear sign-up call to action.
- Online store: the Shopline Product Page has a gallery, size and colour selectors and tabs for details.
- WordPress site: the Tolket Starter WordPress Theme is a block theme you can customise in the Site Editor without code.
HTML template or WordPress theme?
An HTML template is fast, secure and free to host on services such as GitHub Pages, Netlify or Cloudflare Pages, but you edit content in code. A WordPress theme lets non-technical people update pages through a dashboard, at the cost of hosting and regular updates. Our article Free Website Templates vs Page Builders compares the options in detail.
Launch checklist
- Replace every placeholder text, image, logo and link.
- Update the page title and meta description in the
head; try our Meta Description Generator. - Compress images with the Image Compressor before uploading.
- Connect the contact form to a form service or your own back end.
- Test on a phone, a tablet and a desktop browser.
Frequently asked questions
Do I need coding skills?
For the HTML templates, basic HTML knowledge helps, but you can change text and images by following the step-by-step instructions on each template page. The WordPress theme can be edited without code.
Can I use a template for a client website?
Yes. Our website templates are free for personal and commercial use, including client projects. You may not resell the template itself.
Can I preview a template before downloading?
Yes. HTML templates include a live preview button that opens the actual template in your browser.