Add White Background to Photo with AI – Free

Drop a photo here or browse

JPG, PNG or WebP · best results under 4000 px

Pre-set for you: AI Pro – any object mode with a White background. On computers without a fast graphics card AI Pro runs on the processor instead, which takes a little longer; on older phones it is greyed out and the faster AI – people mode is used, which works for portraits. Everything else is in the full Background Remover.

Why sellers use white backgrounds

A plain white background makes the product the only thing to look at, looks consistent across a whole catalogue and blends into the white pages of most shops. Some marketplaces require it: Amazon, for example, asks for the main product image to be on a pure white background (RGB 255, 255, 255). White is also the standard for many ID cards, staff directories and professional profile photos.

How to put a photo on a white background

Photograph the product in good, even light. Any background is fine, but a clear contrast between product and background helps the AI.
Drop the photo in the box above. The first time you use AI Pro it downloads the open-source BiRefNet model (about 110MB for graphics-card mode, 225MB for processor mode); after that it is cached, and the cut-out runs in the background so the page stays responsive.
Press Remove background. The AI finds the product on your GPU and places it on pure white.
Download the PNG. For marketplaces that prefer JPG, convert it with PNG to JPG.

Which mode for which photo?

Photo	Best mode
Products, shoes, bags, pets, cars, plants	AI Pro – any object (WebGPU)
Portrait or selfie	AI – people (fast) or AI Pro
Item already on a plain coloured backdrop	Color – plain backgrounds

Tips for a professional result

Let the product fill most of the frame. Amazon recommends that it fills at least 85% of the main image; crop with the square crop after removing the background.
Shiny and transparent items such as glass are the hardest for any AI. Shoot them against a contrasting colour.
Keep a transparent version too: choose Transparent under New background to reuse the cut-out on banners and social posts.

Frequently asked questions

Which browsers support AI Pro?

On computers and phones whose graphics card supports 16-bit WebGPU (most newer devices in recent Chrome, Edge and Safari), AI Pro runs on the GPU in a few seconds. Other computers run it on the processor with WebAssembly: the first download is larger (about 225MB) and each photo takes longer, but it still works and the page stays responsive. On older phones without that GPU support, use the people or color modes.

Is my product photo uploaded to an AI server?

No. The model is downloaded to your browser and runs on your device. Your photo never leaves it.

Can I choose a colour other than white?

Yes. Set New background to Custom color and pick any colour, such as light grey for a softer catalogue look.