Compress Image to 200KB for Websites – WebP, AVIF

Drop images here or browse files

JPG, PNG, WebP · up to 30 images · you can also paste with Ctrl+V

Quality: 75%70–80% is ideal for websites.

Output formatPNGs are optimised losslessly with OxiPNG; WebP or AVIF give the biggest savings.

Max width in px (optional)Larger images are scaled down.

Target size in KB (optional)Each image is saved just under this size.

Pre-set for you: target 200KB and a maximum width of 1920 pixels, the widest size most websites ever display. Clear the width box if you need the original dimensions. More settings are in the full Image Compressor.

Why 200KB per image is a good web budget

Images are usually the heaviest part of a web page, and the largest image above the fold is often what Google measures as the Largest Contentful Paint (LCP). Keeping each image under about 200KB lets a page with a hero image and a few photos load quickly on mobile data, which helps visitors and your Core Web Vitals.

200KB is enough for a sharp 1920-pixel-wide photo in WebP or AVIF, and for a 1600–1920-pixel JPEG of most scenes.

How to prepare web images under 200KB

Drop all the images for a page or product into the box above, up to 30 at a time.
Choose WebP in Output format for the smallest files that every current browser shows. Keep JPEG if your platform does not accept WebP.
Press Compress images, then Download all (ZIP).
Upload the files to your site, shop or blog and add descriptive alt text.

Web image size guide

Image	Width	Target
Full-width hero banner	1920 px	150–200KB
Blog featured image	1200 px	80–150KB
Product photo with zoom	1600–2000 px	150–200KB
In-article photo	800–1200 px	50–120KB
Thumbnail	300–400 px	under 30KB

Tips from the Tolket team

Smaller pages need smaller images: if your theme shows a photo at 800 pixels, set the maximum width to 1600 for sharp retina screens and stop there.
Try AVIF for the hero image. It is often the smallest format and is supported by current Chrome, Edge, Firefox and Safari.
Keep your original files. Compression cannot be undone, and you may want a larger version later.

Frequently asked questions

Will 200KB images look blurry on large screens?

No. At 1920 pixels wide a 200KB WebP or JPEG looks clean on laptops and desktop monitors. Blurriness comes from upscaling small images, not from sensible compression.

Should I use this for WordPress or Shopify?

Yes. Compressing before uploading saves storage and keeps your media library light, even if your platform creates its own resized copies.

Which encoder does Tolket use?

MozJPEG for JPEG, libwebp for WebP, an AVIF encoder and OxiPNG for PNG, all compiled to WebAssembly and running in your browser.